A glimpse into my tenure at Fenwick, showcasing projects in campaign management, partnerships and sponsorship, events (both in-person and digital), influencer collaborations, social media content creation, and sustainability initiatives.

Rebecca Underwood Rebecca Underwood

Fenwick Christmas Windows

The Fenwick Christmas window featured an adaptation of Dickens’ A Christmas Carol. To complement the display, Fenwick partnered with the Glasshouse to commission a unique arrangement of the classic carol God Rest Ye Merry Gentlemen.

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Rebecca Underwood Rebecca Underwood

Mercury Prize Awards

Fenwick sponsored the Mercury Prize, as it left London for the first time, landing in Newcastle to celebrate the best British and Irish music of the year.

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Rebecca Underwood Rebecca Underwood

Barbour Christmas Collaboration

Over the festive season, FRED’s restaurant transforms into Barbour at FRED’s — a cosy countryside-inspired retreat wrapped in Barbour’s exclusive Winterberry tartan, with new menu additions and timeless gifting.

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Rebecca Underwood Rebecca Underwood

The Royal Windsor Flower Show

As a key supporter of The Royal Windsor Flower Show, Fenwick will be helping to inspire visitors at the show and help the RWRHS provide inspirational support through their outreach programme.

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Rebecca Underwood Rebecca Underwood

Relaunched Fenwick Beauty Hall

Fenwick unveils a newly transformed Newcastle Beauty Hall, the UK's largest beauty hall outside of London - a space where beauty truly makes an impact.​

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Rebecca Underwood Rebecca Underwood

Newcastle United Football Club Partnership

Newcastle United welcomed Fenwick as its Official Luxury Retail Store Partner. The partnership is part of a wider £40m renovation project to transform the Newcastle flagship store.

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Rebecca Underwood Rebecca Underwood

Fashion Futures Campaign

The Fashion Futures campaign was a forward-looking campaign, showcasing boundary-pushing brands and cutting-edge designs in the constantly evolving fashion landscape.

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Rebecca Underwood Rebecca Underwood

Ascot Sponsorship & Millinery

There is no finer racing occasion than Royal Ascot and it all starts with the perfect hat. As the Royal Ascot Official Millinery Sponsor, we presented the best edit of contemporary and classic millinery talent.

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Rebecca Underwood Rebecca Underwood

E.L.V. DENIM Tailoring Pop Up

Gaining global recognition for her ability to repurpose discarded denim into a fashion statement, founder Anna Foster offered jean tailoring on the spot.

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Rebecca Underwood Rebecca Underwood

Edeline Lee Women and Power Speaker Series

Hosted by Edeline Lee, the through-provoking conversation welcomed award-winning journalist, podcaster and author Reni Eddo-Lodge and Evening Standard Culture Editor Nancy Durrant to Fenwick of Bond Street.

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Rebecca Underwood Rebecca Underwood

Future Talks with Lucy Siegle

Hosted by celebrated writer and broadcaster Lucy Siegle, the curated conversation examined the most pressing challenges, practices and innovations that are impacting the Fashion industry today and explored what the future could look like.

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Rebecca Underwood Rebecca Underwood

Front Row Rental

The launch of rental into Fenwick of Bond Street and Newcastle, offered a go-to destination for a fabulous piece that can be enjoyed and lovingly return once the party is over.

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Rebecca Underwood Rebecca Underwood

Thrift+ Fashion Recycling

Founded in 2017 by entrepreneur Joe Metcalfe, Thrift+ are a second-hand fashion service that allows customers to give their clothes a second life.

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