Fashion Futures Campaign
The Fashion Futures campaign was a forward-looking campaign, showcasing boundary-pushing brands and cutting-edge designs in the constantly evolving fashion landscape. We looked ahead to what the future of fashion meant, casting a spotlight on emerging talent and fashion upstarts, alongside renowned industry icons and pioneers who continue to push boundaries.
Working with the Womenswear and Menswear buyers to handpick brands that offer fashion for a better tomorrow, we selected Kitri as a brand to spotlight within the campaign. “With the simple mission to create hard-working, well-made hero pieces that don't break the bank, KITRI represents smart, fun and creative spirit through lively prints, strong silhouettes and playful use of colour.” says Womenswear buyer, Sarah Liu.
Fashion Futures: Building a cult brand with KITRI founder Haeni Kim (fenwick.co.uk)
We met with Phoebe English who has successfully branched out into Menswear. Stripping things back, the brand creates pieces with close attention to detail and quality, rejecting mass-made or fast fashion.
“Phoebe English is an outstanding voice for best practice production, a designer truly solving problems within industry and real privilege to be working her and team,” says Menswear buyer Oliver. “This project reworks previous silhouettes in her collection and follows her design ethos utilising end of use fabrics to deliver exceptional contemporary garments.”
We visited Christopher Raeburn’s studio in Hackney to find out more about the brands heritage, take a closer look at menswear pieces available in Fenwick and to discuss his view on the future of fashion.
Fashion Futures: Interview with Christopher Raeburn (fenwick.co.uk)
Customers were able to shop the Fashion Futures brands online at: Next Up: Our Fashion Futures Campaign (fenwick.co.uk)
