Front Row Rental

Too many RSVPs but not enough dresses? At Fenwick we introduced Front Row to Fenwick of Bond Street and Newcastle, to help us deliver against our ‘Waste’ CSR objectives. The luxury rental platform is the go-to destination for renting a fabulous frock and accessories that can be enjoyed and lovingly return once the party is over. Including fashion giants such as Dolce & Gabbana, Zimmerman, Gucci, Dior and Saint Laurent to exciting contemporary names including Self Portrait and Rixo, hiring an outfit is one of the ways we can help the planet while allowing customers to keep up with a busy schedule of weddings and elegant events.

The in-store space enabled customers to explore the Front Row edit and find their perfect piece. Appointments were bookable via the personal shopping team, who could also pull multiple looks ahead of a store visit.

About Front Row

Launched in July 2016, as an invitation-only service, Front Row now seeks to empower a wider base of fashion-forward clientele. Providing a lifestyle service that eliminates the age–old question “Will I ever wear this again?”. With Front Row, you don’t have to. Whether you’re looking for that show-stopping atelier gown or a holiday capsule wardrobe, find your perfect plus one with Front Row.