The Royal Windsor Flower Show
To drive awareness of the product offering and services available at the Fenwick Bracknell store, Fenwick partnered with The Royal Windsor Flower Show, which celebrates of the joys of gardening, nature, cookery, traditional crafts and nostalgic fun. This prestigious one-day event, is set in the grounds of Windsor Great Park. Visitors can explore a quintessentially British flower show with a competitions’ marquee, show gardens and displays, outstanding exhibitors, inspirational talks and delicious food. Show visitors consist of 6,000, affluent & high spending (ABC1) customers within the Windsor, Royal Berkshire and Surrey counties.
Partnership deliverables:
Lead sponsor and branding throughout the Talk Tent.
Introduction to Fenwick delivered by Talk Tent host ahead of each talk.
Fenwick pop up and product sampling outside the Talk Tent.
Fenwick Mason & Rye coffee cart.
Digital media campaign consisting of four social media posts and an email to the RWFS database.
Website link to Fenwick.co.uk on the sponsorship page and Talk Tent page.
Fenwick goody bags incorporating product, printed collateral and bounce back to store.
Fenwick Concierge team attending and data capturing throughout the event with an incentive to sign up.
Branded trophy handed out to prize winner by Alan Titchmarsh and Fenwick Store Director.
