Barbour Christmas Collaboration

Over the 2025 festive season, FRED’s on the lower ground floor of Fenwick Newcastle transformed into Barbour at FRED’s — a cosy countryside-inspired retreat wrapped in Barbour’s exclusive Winterberry tartan, to coincide with their global tartan campaign.

Customers were invited to step inside and discover a quintessentially British atmosphere that celebrates comfort, warmth, and the spirit of the great outdoors. With a special Barbour-inspired menu, featuring hearty winter dishes, indulgent desserts, and comforting seasonal drinks — the perfect place to unwind after a day of Christmas shopping at Fenwick.

To further support the restaurant collaboration, Barbour delivered a gifting pop up alongside the restaurant. Throughout the lead up to Christmas, a monogramming service was available within the Barbour gifting pop up, allowing personalisation of gifts and Barbour accessories. The Winterberry tartan was used as a lift wrap, window vinyl and throughout the store, as directional signage to guide customers to the restaurant.