Ascot Sponsorship & Millinery

There is no finer racing occasion than Royal Ascot and it all starts with the perfect hat. As the Royal Ascot Official Millinery Sponsor, at Fenwick we presented the best edits of contemporary and classic milliners.

• Millinery styling events and personal shopping appointments ahead of the calendar of racing events, supporting customers with their search for the ideal hat to help them stand out from the crowd.

• ‘Meet the milliner’ events across key Fenwick stores, enabling Fenwick VIPs to receive personal recommendations from Fenwick’s Millinery Collective, presenting Fenwick’s unparalleled sense of millinery style.

• Recommendations and top tips from Fenwick’s millinery expert Mr. Tony. Armed with impeccable style knowledge and incredible hats from the Fenwick of Bond Street store, Mr. Tony supports customers with discovering a head-turning piece for their next event.

• Digital screens at Ascot entrance, para ring and screens across the racing site.

• Digital content, solus email and competitions, encouraging Ascot followers to compete to win a Fenwick millinery personal shopping experience.