Lacoste Wimbledon Ice Cream Cart

From April 2026, customers were invited to step into a sweeter side of Fenwick Summer with the Lacoste Ice Cream pop up at Fenwick Kingston, created in partnership with Northern Bloc ice cream. Celebrated for small-batch craft and exceptional ingredients, Northern Bloc brought a refined, modern take on classic flavours - made for unhurried afternoons and summer rendezvous. The ice cream cart celebrated the British Summer and the sporting heritage of Lacoste over the Wimbledon Tennis Championships.

As part of Summer at Fenwick, customers were able to explore and shop a curated Lacoste edit spanning clothing and footwear, from everyday essentials to elevated warm-weather staples - timeless pieces with an unmistakably French ease. This was accessible in the Lacoste concessions and within pop up sites across the Newcastle and Kingston stores. Awareness of the Lacoste brand was amplified through window vinyl takeovers and VM hot spots with mannequin product displays.

During the campaign Newcastle sales saw an uplift of 82% and Kingston sales an uplift of 5% versus last year.